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Great Design Starts With Domain Fluency — Not Figma 🔍

We’ve all been there: the kickoff call for a new product in a space we know nothing about. Something like yacht financing, vertical farming, or contract lifecycle management. You smile, nod, and frantically Google …
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July 17, 2025
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Making The Business Case For Change

Before a single design decision is made, before a single line of code is written, and before a project gains momentum, one critical step must take place: making a solid business case for the …
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February 5, 2025
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🚀 Unlocking Clarity: The Power of Mapping in UX Design 🚀

What Is Mapping and Why Does It Matter? Mapping in UX is the process of translating raw data into a structured, digestible format. Think of it as creating a visual blueprint that highlights key …
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February 4, 2025
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The Evolving Role of Human-Centered Strategies in a Shifting Business Landscape

The perception that human-centered strategies are becoming less critical for businesses has been gaining traction across professional discussions and business commentary. However, I believe that the reality is more nuanced: the role of human-centered …
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January 23, 2025
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🧑‍💻 UX Your Job Hunt 🔍

If you’re a designer on the hunt for your next full-time role, it’s important to approach the process with strategy and intentionality. So, why not treat the job search as a design problem. In …
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January 16, 2025
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From Designer to Founder: The 3 Essential Skills You Need to Build Your Own Company

Many designers dream of one day building their own company. But transitioning from a corporate role to entrepreneurship requires more than just ambition—it demands preparation. While there are countless skills you could work on, …
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January 15, 2025
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Is CX > UX: Why Designers Must Embrace Business Thinking

The journey to becoming a truly relevant designer in your organization is built with a deep understanding of business principles. For designers, grasping the nuances of business isn't just an added bonus; it's the …
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January 14, 2025
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Design (UX/UI) Interview: Mastering Design Exercises

Design exercises are a pivotal part of many designer interview processes. They challenge candidates to solve real-world problems or create new concepts under time constraints. For designers, it's tempting to dive straight into sketching …
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January 10, 2025
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Navigating the Path to Product Design: A Guide for Designers and Employers

The journey to a successful career in product design is a challenging but rewarding process. Over the years, I have interviewed dozens of designers and reviewed hundreds of portfolios across various levels of seniority. …
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January 9, 2025
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How to Use Trust, Logic, and Emotions to Gain Stakeholder Buy-In in UX

Communicating effectively with stakeholders is often a challenge for UX professionals. However, understanding and utilizing the principles of rhetoric—specifically ethos, logos, and pathos—can provide powerful strategies for influencing decision-makers and gaining support for UX …
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November 14, 2024